Pull factors seem to have stronger influence. English-speaking European hotel guests. Convenience survey.
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Consumer attitude, behaviour and willingness to pay for green practices, consumer willingness to pay. Consumers expect tangible green practices such as towel and linen reuse, and communication about green practices. Hotel guests. Nepal [ 41 ]. Intercept survey. Hikers rated lodging recommendations from peers, comfortable living room, environmental quality, peaceful atmosphere, and host friendliness highly. Less importance on sanitation and hygiene. Were willing to pay a little extra for eco-fee.
Energy retrieved from renewable energy sources, amount willing to pay for accommodation. Guests in 3. Brisbane, Australia. Phrasing on a message used on a towel rack regarding the hotel towel reuse programme, guest participation within the hotel towel reuse programme. Through crafting a message with a descriptive norm a significantly higher rate of guests participated in the towel reuse programme than those who received a generic environmental message.
Guests in midsize, midprice hotel. Environmental ethics, green consumption behaviour.
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Participants felt willing to support sustainable hotel practices to a greater extent than their personal actions. Guests of international 5-star hotels.
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Environmentally responsible practices, willingness to pay. Greek participants regarded environmentally responsible practices more important than US participants. University students. Attitude toward green products, intentions to stay at a hotel. Purposive survey. Intention to revisit, service quality, satisfaction, overall image and frequency of past behaviour. Study showed that the theories of Planned Behaviour and Reasoned Action were not good predictors of revisit intentions for green hotels.
The study found four constructs that could be incorporated into these models: service quality, satisfaction, overall image and frequency of past behaviour. US hotel customers. Random survey. Willingness to pay for green hotels, Theory of Planned Behaviour TPB variables as well as environmental concerns, perceived customer effectiveness and environmentally conscious behaviours. All variables the research added to the TPB were predictive of intention to pay conventional hotel prices for a green hotel. Respondents were happy to have minor inconveniences, e.
The majority of ecolodge guests were US residents between 36 and 55 years of age, of higher income brackets, spent 1—2 weeks in Belize, got their travel information from the Internet, and intended to travel to Belize to experience the natural environment. Ecolodge Guests.
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Sample Demographics. Hotel users and hotel staff. The majority of these consumers would be willing to pay extra for hotels that use these sustainable energy practices. Tourist who has recently used a hotel in Crete. Crete, Greece. Tourist expectations of four dimensions: hotel staff eco-behaviour, environmentally friendly and healthy equipment, efficient energy and water usage, availability of bio food, nationality, education, income, whether they stayed in an eco-certified hotel or not.
The most important factor among tourists was the behaviour of hotel staff, including recycling and waste minimisation. The least important was the availability of organically sourced vegetarian food though all factors were found to be somewhat important. Level of education has no significant effect on expectations. There was a significant relationship between expectations and monthly income with higher income resulting in higher expectations.
Environmentally sensitive tourist. Quota survey.
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Intention to stay at a green hotel and behaviour whether they stayed at a green hotel , attitude toward eco-labels, perceived behaviour control, social norms and knowledge of hotel eco-labels. Those with higher knowledge and positive attitudes toward green hotels are more likely to stay at a green hotel. Those with lower knowledge are more likely to be motivated by the recommendations of others.
Chinese residents who travelled to Europe in the last 12 months. Willingness to pay tax, tourist segment.
Tourists on select beaches in Portugal. Algarve, Portugal. Attitude toward the advertisement, brand attitude and purchase intention, type of advertisement the consumer was exposed to as well as their level of involvement in environmental issues. Clear factual claims about environmental policy makes for more effective marketing communication than vague statements. Advertisements that emphasise self-expression are more effective than those that focus on concepts of nature.
Those with low involvement less interested in both emotional and rational appeals. Intention to stay at an environmentally friendly hotel, perceived effectiveness of environmentally friendly programs, gender, age, education, annual income, travel purpose, cost per night of last hotel, frequency of hotel stay and self-described environmental mindedness.
The existence of four programs predicted intention to stay in an environmentally friendly hotel: solid waste and water program in guestroom, energy program, solid waste and water program in housekeeping, and a biodiversity program. Members of travel-related online communities.
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Chan [ 35 ]. Hotel customers and hotel managers. Hong Kong. Airline passengers at terminal. Convenience based interviews. Perceived impact of sustainable practices in hotels, willingness to pay for green hotels, attitude toward sustainable tourism practices. A majority of the interviewees were willing to pay higher rates for green hotel rooms.
Mainland Chinese tourists, English speaking international tourists. Intercept Survey. Visitors interpreted CSR as consisting of: community, policy, mission and vision, workforce, and environment. Environment and mission and vision are the most important factors affecting service quality, preference to stay, willingness to pay, and brand image. Tourists at key tourist attractions around Hong Kong.
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For employees the framing of environmental messages caused dissonance but consumers were influenced by the ER activities. Customers of a mountain resort. Quebec, Canada.
follow link Only International tourists at tourist attractions. Accra, Ghana. Pro-environmental behaviour; household and hotel settings.